The more the race the race to provide a more user friendly. Until the rise of a new term in the world of the Internet, a web-based applications are commonly referred to as second generation Web (Web 2.0).
The presence of the concept of web 2.0 to create a form of communication which is more dynamic, revolutionary in the form of static content.
Through the internet, we are building a digital community and the digital lifestyle. We were finally able to build a democratic virtual community who had thought impossible to be achieved.
With Web 2.0 changing the paradigm of the Internet community about the process of making and the workings of a website that used to be difficult. such as PHP, ASP and HTML.
Web 2.0 allows people who really blind at all about the internet, to create a web base applications in minutes with the various tools and software support in building a website.
Web 2.0 brings a new way to display design, ie creating websites with CSS table appear with ilegan, professional and dynamic.
Web 2.0 brings social interaction in cyberspace, which has now become a daily requirement. Web 2.0 has several striking features of the share, collaborate and exploit.
In the Web 2.0 era now, use the web to share, friendship, collaboration becomes something important. Web 2.0 is present as the proliferation of user blogs, Friendster, Myspace, Youtube and Fickr. So here is the social life in the virtual world really feels.
The era of Web 2.0 does not require a genius who just struggling alone in a closed room or laboratory to create a patented new technology in order to make himself famous. But this era is more need of people to share knowledge, experience or other, forming a large online community that eliminate individual traits.
Briefly, the following characteristics of Web 2.0 applications:
The Web as Platform
Web Platform is meant here is where an application is run. Famous example is the Windows platform, where there are applications such as Microsoft Office and Adobe Photoshop. Using the Internet as a platform means that these applications run directly on the Internet and not on a particular operating system. An example is Google which can be accessed from any operating system. Another example is Flickr that can also be accessed from any operating system.
Obvious advantages, applications, Web 2.0 is no longer limited to operating systems like Windows. And we do not even need to install anything to use these applications!
Harnessing Collective Intelligence
Web 2.0 applications have unique properties, which make use of intelligence from many people collectively. As a result came a very large knowledge base of the combined results of the knowledge of many people.
The obvious example is Wikipedia. Wikipedia is an online encyclopedia that allows anyone to create and edit articles. The result is a very large online encyclopedia full article, even more completely than commercial encyclopedias such as Encarta! Another example is del.icio.us where all people are sharing the links they find interesting.
As a result we can find the “gems” in Web browsing combined result of thousands of people. The blogosphere is also an example of collective intelligence because anyone can write a blog of his own and then another link with each other to form a network of knowledge, much like the brain cells are interconnected to each other in our brain.
Strong and Unique Data
The power of Web 2.0 applications lies in the data. Internet applications that work is always backed by a strong data base and unique. An example is Google, whose strength lies in the data collection and management of web pages on the Internet. Another example is the Amazon that has a data book that not only incomplete, but also very rich with things such as reviews, user ratings, links to other books, and so forth.
This means that winning companies are companies that master the data.